Press.
The story, the people and the assets, for anyone writing about Arcodia. Press questions go to connect@arcodia.in.
About Arcodia.
Arcodia Platforms Private Limited is a Mumbai company founded in 2020 by Rachael Abraham and Jay Sharma. It uses behavioural science to build things that help people live better. Arcodia runs 1&O, a behavioural science marketing agency for established brands and funded companies; FreeFrom, a series of apps that end a habit by changing the belief behind it; Delusional, a book by Rachael Abraham; and life enhancement apps including Lock In, Pocket, Wildflower and Possible.
The founders.
Rachael Abraham
Co-founder and CEO
Leads Arcodia's strategy and vision, and is the author of Delusional.
Jay Sharma
Co-founder and COO
Runs operations, finance and technology, and builds Arcodia's tools.
Adwait Garde
Creative head
Leads creative across 1&O.
Press kit.
Logos, founder photos and product images, ready to use.