We've been there.
Arcodia began with one question: why is change so hard, even when people want it? The answer has shaped everything we've built since.
- The start.In 2020, we taught ourselves to build apps with a ₹599 online course. By 2022 we were building marketing for other businesses too, and that became 1&O.
- The answer.More effort and more discipline never lasted, for us or for anyone we knew. What lasted was understanding how people really think. Change the belief, and the behaviour follows.
- The way we work.We built 1&O on that science, against the usual playbook. We listen before we pitch, we only take on work we believe in, and we grew on referrals alone.
- The team.High standards, no fear. A team that keeps growing and stays happy doing it.
- What comes next.Every company and product we build uses the same science, pointed at a different problem.
Most people blame their willpower. We learned to question the belief.
Friends first.
Before we were a company, we were friends. We still are, and it shows in how we work.
The people behind it.
Rachael Abraham
Co-founder and CEO
Sets the vision, leads strategy and sales, and is writing Delusional.
Jay Sharma
Co-founder and COO
Runs operations, finance and technology, and builds the tools we use every day.
Adwait Garde
Creative head
Shapes how every 1&O brand looks and feels.
What we believe.
- Behaviour follows belief. Change the belief, and the behaviour follows.
- Design the habit, and it runs on its own.
- If you're going to get hooked, get hooked on something good.
- We only build and market what we would stand behind.
Six years of building on purpose.
- 2020Rachael and Jay start building apps together.
- 2022We start marketing what we build. Then everyone else's.
- 2026Our first outside investment. Our first office.
- NextLock In ships. FreeFrom launches. We keep building.