Building what changes behaviour, for good.

Arcodia Platforms Private Limited is the company behind 1&O, FreeFrom, Delusional and a growing set of life enhancement apps. 1&O came first: a marketing agency that never marketed itself, grew on referrals alone, and now works with large companies that found it on their own, delivering returns of over 30x on ad spend. Every venture since uses the same science, pointed at a different problem.

Talk to the founders

Almost every product fighting for your attention is built on behavioural science. We use the same science to help people instead of hooking them. Since we run a marketing agency too, we take every product to market ourselves.

What we're building.

Live

1&O

A behavioural science marketing agency for established brands and funded companies.

In development

FreeFrom

Recovery apps. FreeFrom Porn first, then FreeFrom Hunger.

In writing

Delusional

Rachael Abraham's book on the mindset behind growth.

Lock In available

Apps & tools

Lock In, Pocket, Wildflower and Possible, each built on one idea from the research.

Six years of building on purpose.

  1. 2020Rachael and Jay start building apps together.
  2. 2022We start marketing what we build. Then everyone else's.
  3. 2026Our first outside investment. Our first office.
  4. NextLock In ships. FreeFrom launches. We keep building.

Talk to the founders.

Tell us a little about you and we'll set up a time.